This launch video was created to introduce Paisley Alive, Scotland’s first-ever music, fitness, and wellness festival, set to debut in 2026. As the event is still in its pre-launch phase, the video serves as both an imaginative teaser and a call to action for the community. Featuring Scott McFarlane—the festival’s founder—running through the streets and landmarks of Paisley, the piece captures the vision behind the festival: movement, energy, and connection. It aims to build excitement and establish a recognizable tone and identity for a festival that, at the time of filming, existed only as an idea.

To achieve this, we took a cinematic approach that draws heavily from festival aftermovies rather than traditional promo content. We shot with a slow shutter speed to add motion blur and energy to running sequences, and layered in dynamic editing techniques—rapid cuts, rhythmic pacing, and environmental sound design—to evoke the atmosphere of a vibrant, high-tempo event. Since there was no archive or real footage to lean on, we leaned into stylized visuals, conceptual framing, and emotive movement to suggest what Paisley Alive will feel like, rather than merely explain what it is. This approach helped turn abstract ideas into something viewers could emotionally connect with.

Single camera used as one camera is often sufficient but we would suggest additional when there's multiple processes/people that need to be filmed at the same time or if we need to capture multiple angles of the same thing that we can't simply repeat.

We recorded audio as adding a Producer to the shoot to coordinate interviews, vox pops and other audio is a very cost effective way of adding a clear narrative to your films and we are experts at getting relaxed and natural performances.

A drone and gimbal was used to capture cinematic shots. Tripod / handheld shots are effective but where the budget allows the inclusion of an additional crew member with cinematic kit like this (eg a slider / crane / drone) can really elevate the production value.

No voiceover recorded by us. VO is very effective but requires actor fees as well as scripting, recording and editing time. We only suggest professional VO if there's not a more cost effective way to convey information such as interviews, on screen text or a recording provided by your team.

Animation / graphic design formed some of the post production. We can design simple titles or use stock animation as part of the edit process but where possible, as we did here, we suggest budgeting for original animation to elevate and brand any film.